I guarantee that, once you read it, you’ll know exactly which tool is best for your business. That’s the question I set out to answer in this article. However, not everyone is sure whether WhatApp is right for their business. In fact, 85% of companies that Sirena interviewed said WhatsApp is a “very important” tool for their sales process. A large number of companies center their marketing and sales strategies around that platform.

One of the cases that really caught my eye was WhatsApp.

And we learned a ton about how companies use these tools. We made a lot (like, a lot) of mistakes before we got it right. We wanted to understand what were the main problems salespeople were having when using a given technology and how we could create a solution to make the process easier and more nimble.

In this article I will tell you about some of the advantages and disadvantages of WhatsApp and WhatsApp Business as sales tools, and how to move from the personal to the business version.Īs we developed the first version of Sirena, my team and I had to research and analyze all the tools businesses use to interact with their clients and move forward with sales. WhatsApp Business is a very powerful conversational marketing tool, but many businesses haven’t made the effort to switch, and they are still using their personal WhatsApp accounts to interact with their clients.Īfter all, it is a relatively new tool and not everyone is aware of its benefits. In early 2018, WhatsApp launched its Business version to give small and medium-sized businesses the ability to create an instant, personalized sales channel to communicate with clients. Many businesses use WhatsApp to contact their clients, let them know about promotions, and move forward with sales. We use it every day to talk to our Friends, send memes, and share important information. In this guide I’ll go over the advantages and disadvantages of each tool and I’ll show you which one is better for improving your company’s sales processes.

Whatsapp business account means